THE GREAT COMEBACK OF A LEGEND
The heritage and future of a brand that has always captured the spirit of adventure
MCS has a long history. Created in the 70s to celebrate the man with a passion for nature, travel and adventure, over the last 40 years the brand has been able to skillfully combine the legendary lifestyle of the American West with the culture of Italian fashion.
Without a doubt, MCS Marlboro Classics has been one of the brands with the greatest influence on men’s fashion, becoming a cultural and stylistic reference point and, thanks to its distinctive and unrivalled standards, winning the approval of millions of fashion enthusiasts and fans across the world.
The brand is returning to its roots, relaunching its historic logo and revisiting its archive pieces to create a collection that is strongly influenced by the brand’s history and identity that made it such a successful premium casual brand.
MCS returns to the Italian and European markets under the guidance of the Italian entrepreneurs at Nemesis, who have been able to tap into the wishes of the public, reclaiming the brand’s exceptional heritage and representing it with a contemporary twist.
MCS is more than a fashion brand; this new adventure marks the return of a legend that has never failed to inspire dreams.