Roberto Cavalli communicates joy and optimism, glamour and success, luxury and beauty. It belongs to a nonconformist and free world, sensual and seductive.

Roberto Cavalli perceives fashion as a total experience. It proposes a style that is not simply a way of dressing, but a way of being, a way of life. An impossible dream, in which the audience identifies itself.

Roberto Cavalli’s view combines respect for traditional craft and the desire to experiment. The designer is known for its prints, which have a central role in his collections, representing fantasy and a love of nature: floral patterns, animalier, leopard prints and jungle drawings. Cavalli’s style though is unpredictable: it constantly evolves, in continuous research of possible techniques and textiles. He has the unique ability to understand and enhance the feminine charm and to define an exuberant but refined masculinity.