Born of an inspirational trip to Tokyo, Superdry was created in 2003 by Julian Dunkerton and James Holder – both of whom are still the lifeblood of the brand today. The core ethos to offer quality, value and design is as true today as it was in the early days. Now sold in more than 100 countries worldwide, Superdry is a true British fashion success story with a brand DNA synonymous with intricately details design, premium fabrics and British tailored cuts. With its roots based around Japanese imagery and vintage American sportswear, Superdry has evolved into the most diverse British lifestyle brand with a true global reach.The initial collection of five t-shirts, which included the iconic Osaka 6 worn by David Beckham, has grown into seasonal collections comprising thousands of items and over 500 distinctive logos.Today Superdry has true global reach and a cult celebrity following. Collections of depth and style are sold via more than 400 global retail points, from London to Mumbai, New York to Hong Kong.