The brand

Johnny Lambs is the English Translation of the name Gianni Agnelli; the formula of a status symbol inspired by style, a mixture of irony and provocation, but most of all by a wealth of Italianness. The result? A clothing brand that is fresh, vibrant yet sophisticated at the same time, designed for a contemporary man who loves to dress casual but with that little something extra.

The Johnny Lambs brand was created in 1978, inspired by the fashion of New York’s white-collar workers who, on Fridays — to mark the famous Casual Friday — would sport a more relaxed, daring and fun style to get rid of the week’s stress and prepare themselves for the weekend entertainment. The polo shirt had soon become their distinctive dress code. Today Johnny Lambs still has the same playful personality and, proud of its 40+ year history of Italianness, it proposes a versatile collection dedicated to a lifestyle that is comfortable and reassuring but also colourful and ultra cool. Confirming the Polo shirt as its flagship garment, and as the key style icon from the 1970s to the present day.