The brand

ASICS has been developing sports shoes and apparel for more than 50 years now. In this time innovation has been the key to our introduction of design philosophies that have revolutionised the world of sports. At our research and development centre in Kobe, Japan, we work in close collaboration with male and female athletes. Through our scientific approach we have managed to create some highly innovative sports product solutions. Technologies such as our core GEL cushioning system and the evolutionary Impact Guidance System (I.G.S.) and Biomorphic have helped to create some of the most comfortable and performance-enhancing shoes and apparel on the market, for athletes and active consumers alike ONITSUKA TIGER. In 1949, Kihachiro Onitsuka established Onitsuka Tiger, the forerunner of ASICS. Onitsuka Tiger fuses Japanese heritage and contemporary design. The brand embodies the forward-looking face of modern, metropolitan Japan, and is much loved by style conscious individuals across the world. The product designs in footwear, apparel, bags and accessories are inspired by Onitsuka Tiger sportswear from the past, and produced using innovative technology and distinctive materials. This combination of Japanese tradition and Japanese production techniques is what gives Onitsuka Tiger products their unique style.

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