Since 1973, Arena has created and marketed Waterwear products for competitive swimmers and swimming fans worldwide, and is universally recognized as one of the premium brands of high-quality swimwear and equipment. Over the last 41 years, the company has developed strong expertise in developing best-in-class products with particular focus on the pool segment, while also gradually expanding into leisure and beachwear.Arena has commercial subsidiaries in Italy, France, Germany, and the U.S., and also operates through a global network of distributors and licensees. The Arena brand is present in 106 countries worldwide, of which 95 are directly managed by the Arena Group (five through commercial subsidiaries and 90 through distributors and licensees), while in the Far East (11 countries) the brand is owned and managed by the Descente Group.The company’s ties to the world of sport and swimming in particular are reinforced through sponsoring activities at different levels, including governing bodies, national federations, athletes and clubs.
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