New Balance was born in Boston at the dawn of the 20th century as a producer of arches and plantar supports. He specialized in a sports company around the 70s, and has grown to become today one of the most important global company leaders in the sector.
The current philosophy « Endorsed by no one » (Recommended by anyone, No Testimonial) comes from the fact that a higher quality product sells much more for its characteristics and technical qualities, which thanks to a celebrity of the sport that wears it and promotes it for a fee. This is the choice made in the 90s, and never reneged.
For over 100 years the company continues to make high quality sports shoes, faithful to the original values of « Integrity », « Team Work » and « Total Consumer Satisfaction ».
This is New Balance, a company that does not want to become the number one company in the world, but the best.