Lacoste
Since the creation of the first polo shirt in 1933, Lacoste has built on its authentic sporting heritage to bring optimism and elegance to the world through a unique and original lifestyle for women, men and children. At the crossroads of sport and fashion, Lacoste frees up movement and liberates individual self-expression. In every collection, across every line, Lacoste’s timeless elegance is captured through a combination of creativity and classicism. Since its beginnings, the aura of the crocodile has grown stronger with each generation that has worn it, becoming a rallying cry beyond style. Handed down from country to country, generation to generation, friend to friend, Lacoste pieces are imbued with an emotional bond that elevates them to an iconic status. The Lacoste elegance – both universal and timeless – brings together a large community, in which everyone respects and recognizes each other’s values and differences.

Lacoste French savoir-faire
The beauty of French elegance lies in its timeless nature. Knitwear, Petit Piqué, graphics… it’s thanks to these different skills that Lacoste stands the test of time and, from Paris, breathes new life into its legendary silhouette. For a style that is both iconic and masterfully crafted. Forever modern.

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