The brand

The BOSS success story is inextricably linked to the history of the suit. The year 1960 saw the first men’s suits fashioned by HUGO BOSS in serial production, followed in the 1970s by high-quality menswear collections presented under the BOSS core brand. Today the brand portfolio extends beyond the business-oriented BOSS Menswear; since 2000 there has been a companion Women’s collection. With their trademark clean, focused, and impeccably crafted looks, both feature exclusive fabrics, refined details and precision fits. Today, the BOSS brand offers a comprehensive array of sophisticated looks for business, sports and leisure as well as, glamorous events.


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