M Missoni is a line dedicated to a younger sophisticated woman who would like to wear the Missoni style. It is a collection which provides women with a total look easily recognizable on an international level thanks to its distinct style and uniqueness. Casual, cool and chic, the brand is in hot demand because of its wearability and versatility, and the distinctive style made famous for more than 50 years by its parent line Missoni. M Missoni’s signature style and palette, patterns and prints have become synonymous with a keen and sure sense of taste: exquisite figurative or abstract motifs inspired by nature, art and architecture, different habits and cultures. Constructions, cuts and fits are the credentials of a fashion which, while rooted in tradition, comes on new season after season in a spirit of non conformist freedom. Wearable pieces, easy to mix and match, pieces that women can wear around the clock, that can last in their wardrobe. Made with practical, comfortable materials, they are designed to be used and reinvented season after season. Today the M Missoni brand is distributed worldwide in more than 60 countries with over 1000 points of sale and enjoys an exceptionally strong awareness in the fashion world.
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